London, UK – 8 May 2025 — Maddilly Ltd has formally acquired the assets, goodwill and intellectual property of MSoft eSolutions Ltd, including its wholly owned subsidiary MSoft360.cloud Ltd, the developer behind the trusted Blood360, Sample360 and Milk360 healthcare platforms.
This acquisition marks a major step forward in enhancing the delivery of digital healthcare solutions in the UK and internationally. MSoft360.cloud is a leading supplier of technology to healthcare providers, supporting critical services such as blood tracking, sample logistics and infant milk management.
“This acquisition is a fantastic opportunity for the company to keep innovating our healthcare products and expanding further into the US and Middle East,” said Matt McAlister, spokesperson for MSoft360.cloud.
Backed by Strategic Investment
Maddilly Ltd, a UK-based innovation and investment firm with a proven track record in scaling healthcare and technology ventures, brings significant new backing to MSoft360.cloud. This includes accelerated development of the next-generation Blood360 intelligent fridge, as well as broader international deployment of Sample360, now widely used across Saudi Arabia.
Organisational Changes
As part of the acquisition, the previous trading entity MSoft eSolutions Ltd will cease operations and be renamed Henkins Ltd. This renaming is standard practice for acquisitions of this nature and is intended to avoid confusion between the newly acquired brand and the legacy business structure.
About MSoft360.cloud
MSoft360.cloud delivers a portfolio of cloud-based healthcare technologies including Blood360 (blood tracking and fridge management), Sample360 (clinical sample logistics), and Milk360 (infant feeding and milk bank tracking). The company supports real-time visibility, compliance and safety in clinical environments throughout the UK and globally.
About Maddilly Ltd
Maddilly Ltd is a UK-based investment and innovation company focused on acquiring and scaling high-growth digital and healthcare technology businesses. Its mission is to drive sustainable transformation in clinical service delivery through innovation, operational excellence and international expansion.
For press enquiries, please contact:
Matt McAlister
Email: info@msoft.co.uk
Website: www.msoft360.cloud
